TikTok Shop Suspended vs Under Review: What Each Status Means

According to TikTok’s Seller Enforcement Policy (updated December 2025), “suspended” and “under review” represent two distinct stages in the enforcement lifecycle. A suspended account means TikTok has already confirmed a violation and applied penalties: selling privileges are paused, your Account Health Rating (AHR) has dropped to an enforcement milestone (150, 100, 50, or 0 points), and you must appeal within 30 calendar days. An account that is “under review” means TikTok is still investigating but has not issued a penalty yet. No AHR points have been deducted, no appeal option is available (because there is nothing to appeal), and you may retain partial access to Seller Center. As of March 2026, the key action difference is that suspended sellers should immediately build and submit an appeal packet, while under-review sellers should proactively prepare documentation and shore up compliance metrics before a decision is made.

According to TikTok’s Seller Enforcement Policy (updated December 2025), sellers have two appeal opportunities for every TikTok Shop violation. The first appeal must be filed within 30 calendar days of the violation notification date, with no extensions granted. If the first appeal is rejected, sellers have 15 calendar days from the rejection date to submit a second and final appeal. The second appeal decision is final and cannot be contested further. As of March 2026, this two-appeal structure applies to all violation types including listing violations, order handling violations, and policy violations. Successful appeals fully restore the deducted AHR points and remove all associated restrictions. Sellers should file their first appeal as soon as possible after receiving a violation notice rather than waiting for the deadline, as earlier submissions are generally reviewed sooner.

According to TikTok’s official Account Health Rating documentation (updated October 2025), the AHR system uses a 0 to 1,000 point scale where higher scores indicate healthier accounts. All sellers start at 200 points. Enforcement actions trigger at four milestone thresholds: at 150 points, sellers face a 7-day restriction preventing new listings and mega campaign enrollment; at 100 points, a 14-day restriction with the same limitations applies; at 50 points, a 28-day restriction is enforced; and at 0 points, the account is permanently deactivated. As of March 2026, sellers earn points back through order fulfillment (4 points per 200 completed orders, maximum 20 points per week) and violation impacts expire after a 180-day rolling window. Sellers approaching any milestone should prioritize resolving open violations and maintaining clean fulfillment metrics to prevent further AHR drops.

According to TikTok’s Seller Enforcement Policy (updated December 2025), TikTok Shop suspensions can trigger fund withholding at four severity tiers. Standard violations result in a 45-day fund hold, moderate violations in a 90-day hold, severe violations in a 365-day hold, and fraud or illegal activity violations trigger permanent withholding including clawback of platform-funded incentives from the prior 365 days. As of March 2026, connected accounts that share identical contact information or payment details face cascading enforcement: restrictions on one account can extend to all linked accounts, including fund withdrawal restrictions. For a seller processing $100,000 per month, a 90-day hold locks approximately $300,000 in revenue. Sellers should immediately check whether any related accounts share legal representative, contact details, or payment information to assess their total financial exposure.

According to TikTok’s Seller Enforcement Policy (updated December 2025), certain zero-tolerance violations bypass the standard review process and trigger immediate suspension. These include prohibited products (weapons, alcohol, untested cosmetics, adult products), intellectual property infringement (counterfeit goods, unauthorized brand use), fraudulent activity (fake reviews, excessive chargebacks, account sharing with previously suspended users), and deceptive or illegal activity. As of March 2026, these violations can result in immediate account restriction without the typical rectification period of 12 to 72 hours that other violations receive. Appeals for zero-tolerance categories are significantly harder to win than appeals for documentation and fulfillment issues. Sellers who receive any notification related to these categories should treat the situation as an emergency and begin assembling appeal evidence immediately.