Sleep While SellerOps Watches Your Deadlines
Every TikTok Shop order has a ticking clock. Watcher tracks them all — and alerts you before time runs out. No workflow changes. No duplicate tracking. Just peace of mind.
Works alongside ShipStation, Shopify, and your existing tools — never interferes
The Friday 6 PM Trap
It's Friday at 6:47 PM. You just got 43 new orders. Your VA already left. ShipStation shows everything in queue — nothing flagged, nothing urgent.
But TikTok's clock started the moment those orders hit. Their 2-business-day rule means Friday evening orders are due Tuesday by 9 PM. And TikTok counts business days differently than you think.
Monday morning, you wake up to the email every seller dreads: "Your Late Dispatch Rate has increased to 4.8%." You're one bad week away from shipping restrictions.
By the time you see that warning, 23 orders already shipped late. The damage is done.
TikTok's deadline math is confusing.
Business days, holidays, cutoff times — the rules aren't obvious until you've violated them.
ShipStation doesn't understand TikTok's SLAs.
It shows shipping status, not compliance status. Two different things.
Weekend orders are invisible traps.
Friday PM orders have Tuesday deadlines. Saturday orders too. The pile-up catches everyone.
Holiday periods are chaos.
Orders keep coming, but deadlines shift. One miscalculated federal holiday = violation.
Your VA doesn't know what's actually urgent.
They see order date. TikTok sees dispatch deadline. Those aren't the same.
Warning emails arrive too late.
TikTok notifies you after violations count, not before.
One late dispatch is a mistake. A pattern is a suspension. TikTok's policy is clear: 4% LDR triggers warnings. Accumulated violations deduct from your Account Health Rating (AHR), which can restrict shipping privileges or suspend your account entirely.* That's not "slow down your growth" — that's $0 revenue until you appeal your way back. One bad Q4 week can undo six months of perfect performance.
*US & UK sellers: 1000-point AHR system (start at 200, deductions toward 0 = deactivation). SEA sellers: 48-point system where 12 = restriction, 36 = suspension, 48 = permanent ban.Everything You Need to See the Clock Before It Hits Zero
SLA Countdown Tracking
Every order shows its exact dispatch deadline — date, time, and countdown. Watcher calculates business days, excludes weekends and federal holidays, and adjusts for your region. No guessing. No spreadsheet math. Just a clear "due by" timestamp that matches what TikTok expects.
Key benefit: See every deadline at a glance. Green means safe. Yellow means soon. Red means now.
Multi-Threshold Alert System
Get warned before deadlines hit, not after. Watcher sends alerts at three critical moments: T-24 hours (heads up), T-12 hours (take action), and T-4 hours (critical). You set the thresholds. You set quiet hours. You decide what "urgent" means.
Key benefit: Never wake up to a surprise violation email. You'll know hours — or days — ahead.
Exception Queue Dashboard
At-risk orders surfaced automatically, sorted by time remaining. Most urgent first. Filter by status, deadline, or store. The queue updates every 15 seconds. When something needs attention, you'll see it instantly — not buried in a list of 200 orders.
Key benefit: One screen shows every problem. No hunting. No filtering. Just the orders that need you right now.
Compliance Log & Export
Every order event is recorded with timestamps: when it was placed, when tracking was detected, when alerts fired, when status changed. Immutable. Exportable. When you need to dispute a violation with TikTok Support, you'll have the evidence ready — not scrambling to reconstruct what happened.
Key benefit: Appeal violations with proof, not guesses. 30 days of audit history, one-click export.
Connector Coexistence
Already using ShipStation? Shopify? Another fulfillment tool? Watcher detects when tracking has been posted by another system and marks that order as "externally handled." No duplicate alerts. No interference. Your existing workflow stays exactly the same — Watcher just adds a safety layer on top.
Key benefit: Safe to run alongside any integration. Watcher watches; your tools ship.
One-Click Store Connection
Connect your TikTok Shop in under 2 minutes. OAuth authorization means Watcher gets read-only access to your orders — nothing else. No credentials stored. No write access. On connect, Watcher pulls your last 72 hours of orders and starts tracking immediately.
Key benefit: From signup to monitoring in 2 minutes. No onboarding calls. No CSV imports. Just connect and go.
Safe by Design
Watcher monitors everything. Touches nothing. Your tools stay in control.
Your labels, your way.
Watcher doesn't buy labels or connect to carriers. Your existing shipping tools handle that — we just watch the clock.
You control Ready-to-Ship.
Watcher never marks orders as RTS. That's your call (or your fulfillment tool's). We only monitor status — we don't change it.
Zero tracking conflicts.
Watcher reads tracking data but never writes it. No duplicate posts. No overwrites. No "who posted first?" confusion.
Read-only, always.
Watcher can't modify order data, shipping addresses, or status. We see your orders. We can't touch them.
Works alongside your stack.
ShipStation? Shopify? Another connector? Watcher detects them and stays out of the way. If tracking exists, we mark it "handled" and move on.
No workflow changes required.
Keep shipping exactly how you ship today. Watcher adds a safety layer — it doesn't replace anything you're already doing.
Your credentials stay private.
OAuth means you grant read access once. Watcher never sees your TikTok Shop password. Ever.
Think of Watcher as a smoke detector, not a fire extinguisher. It alerts you to danger — your existing tools handle the response.
Four Steps to Deadline Peace of Mind
Connect
2 minutes
Click "Connect TikTok Shop." Authorize read-only access. Watcher imports your last 72 hours of orders automatically. No manual setup. No CSV uploads. You're live.
Watch
Automatic
Every order now shows its exact dispatch deadline. Watcher calculates business days, excludes holidays, and tracks status changes in real time. At-risk orders surface in the Exception Queue — sorted by urgency, updated every 15 seconds.
Alert
Before it's too late
When an order crosses a threshold — T-24, T-12, or T-4 hours — you get an email. Clear subject line. Order ID. Deadline. Time remaining. Ship using your normal tools. Mark it done. Move on.
Sleep
Finally
Watcher monitors 24/7. You get alerts only when action is needed. Every event is logged for compliance records. When things are fine, you hear nothing. When something's at risk, you know immediately.
Start Watching Today
One plan to protect your shop. Upgrade to Defender or Operator when you're ready.
Watcher
- ✅ SLA countdown tracking for every order
- ✅ T-24 / T-12 / T-4 email alerts
- ✅ Exception queue dashboard
- ✅ Near-Miss Counter
- ✅ 30-day compliance log with export
- ✅ Up to 1,000 orders per month
- ✅ 1 TikTok Shop • 1 user
- ✅ Email support (1 business day)
Cancel anytime. No charge until trial ends.
Choose Your Protection Level
Start with monitoring, add intelligence, then full protection.
| Capability |
Watcher
$29/mo
Available Now
|
Defender
$79/mo
Q1 2026
|
Operator
$149/mo
Q2 2026
|
|---|---|---|---|
| Core Monitoring | |||
| SLA countdown tracking | ✓ | ✓ | ✓ |
| Exception queue dashboard | ✓ | ✓ | ✓ |
| Compliance log exports | ✓ | ✓ | ✓ |
| Business-day aware SLA math | ✓ | ✓ | ✓ |
| Connector coexistence (ShipStation, Shopify) | ✓ | ✓ | ✓ |
| Near-Miss Counter | ✓ | ✓ | ✓ |
| Alerts & Notifications | |||
| T-24 / T-12 / T-4 hour alerts | Email only | Email + Slack | Email + Slack + SMS |
| Alert routing rules | — | ✓ | ✓ |
| Quiet hours | — | ✓ | ✓ |
| Escalation alerts | — | ✓ | ✓ |
| SMS alerts (500/mo included) | — | — | ✓ |
| Automation | |||
| USPS compliance alerts | — | — | ✓ |
| Account & Activity | |||
| Users | 1 user | 3 users | 5+ users with RBAC |
| Activity audit log (alerts, syncs, retries) | — | ✓ | ✓ |
| Compliance Intelligence | |||
| Compliance Audit Pack | — | ✓ | ✓ |
| SLA explanation (why deadlines set) | — | ✓ | ✓ |
| Shop Vitals Dashboard (LDR, SFCR, VTR, OTDR, Risk Score) | — | ✓ | ✓ |
| Benchmarking vs peers | — | ✓ | ✓ |
| Case Command™ (appeal drafts) | — | — | ✓ |
| Blame Shield™ (latency attribution) | — | — | ✓ |
| Payout Lens™ (settlement visibility) | — | — | ✓ |
| Fee Guard (settlement anomaly detection) | — | ✓ | ✓ |
| Refund Hunter (missing subsidy audits) | — | — | ✓ |
| Limits & Support | |||
| Orders per month | Up to 1,000 | Up to 2,500 | 5,000+ |
| Case Command™ drafts | — | — | 100/mo* |
| TikTok Shop | 1 TikTok Shop | 1 TikTok Shop | 1 TikTok Shop |
| Support response time | 1 business day | 1 business day | 6-hour priority |
| Compliance log retention | 30 days | 90 days | 1 year |
* Additional Case Command™ drafts are $0.25 each.
Frequently Asked Questions
Stop Guessing. Start Watching.
Every TikTok Shop order has a deadline. Most sellers find out they missed it after the violation email. Watcher shows you the countdown in real time — and alerts you before it's too late. 14 days free. No credit card. No workflow changes. Just clarity.
No credit card required. Cancel anytime. Works alongside your existing tools.