It was a Friday at 6 PM. 47 new TikTok Shop orders had just dropped. Our VA was gone for the weekend. ShipStation showed everything was fine — all orders marked shipped, tracking uploaded. We should have been relaxing. We weren't.
We'd learned the hard way that TikTok's clock ticks differently. What ShipStation sees as "shipped" and what TikTok counts as "dispatched" aren't always the same. And TikTok doesn't care about your weekend. They care about business days. They care about their SLA. They care about that Late Dispatch Rate number that can quietly climb while you're not watching — until you get the warning email that makes your stomach drop.
We spent that weekend checking orders on our phone at 2 AM. Recalculating business days manually. Panicking over sync delays we didn't understand. And we realized something: we were using world-class shipping tools that had no idea how TikTok Shop compliance actually worked. No tool was watching the deadline. No tool was doing the business-day math. No tool cared about our LDR until it was too late.
That panic — the kind where you can feel your account slipping away — is why SellerOps exists. We built the tool we wished we had: something that understands TikTok's specific rules, watches the deadlines we can't, and alerts us before violations happen instead of after. Something that works with our existing shipping stack, not against it. We call it Watcher Mode. And every seller who activates it gets to skip the 2 AM panic we lived through.